The CherryOnTop Method™
A simple way to look at the whole picture, work out what's wrong, and make things work better.
Most digital problems don't exist on their own. Your website affects your marketing. Your message affects your website. Your customers experience all of it together.
So instead of looking at one piece in isolation, I look at how everything fits together — and where things have started to go wrong.
That's what the CherryOnTop Method™ is designed to do: take something complicated, make sense of it, and work out what to do next.
Something isn't working.
You can feel it.
Maybe you know what the problem is.
Maybe you don't.
Either way, you need someone to look at it properly.
We look at what's there.
We work out what's actually going on.
Then we decide what needs changing.
This is The CherryOnTop Method™ —
three pillars, five steps, one clear way forward.
The CherryOnTop Method™
A simple way to find what's wrong, fix it, and bring everything back together.
1. Look
Look
See the whole picture
We look at what's there — your business, brand, website, message and anything else that's relevant.
Understand
Work out what's going on
We separate the real problems from the things that simply look like problems.
2. Fix
Simplify & Fix
Remove the noise. Sort the problems.
We work out what's actually needed, simplify what's become unnecessarily complicated, and fix what isn't working.
3. Bring It Together
Make It Work
Put the pieces back together
We make sure your message, website, brand and customer experience are working in the same direction.
Move Forward
Know what happens next
You finish with a clearer business, a more useful digital presence, and a practical path forward.
The Five Steps
1. Look
First, I look at what's there.
Your website, your message, your brand, your customer journey — whatever is relevant to the problem you're trying to solve.
We get the full picture before deciding what needs fixing.
2. Understand
Then we work out what's actually going on.
What's working? What's not? What's confusing? Where are things getting in the way?
This is where we separate the real problems from the things that simply look like problems.
3. Simplify
Most businesses have more going on than they need.
Too many messages. Too many tools. Too many ideas. Too many things competing for attention.
We strip away the noise and work out what really matters.
4. Fix
Now we deal with the things that aren't working.
That might mean changing your message, improving your website, sorting out a process, fixing a technical problem, or bringing several pieces back into line.
The solution depends on the problem. There's no point fixing things that aren't broken.
5. Bring It Together
Finally, we make sure the pieces work together.
Your message, website, brand, marketing and customer experience should feel like they're part of the same business.
You should know what you're doing, why you're doing it, and what needs to happen next.