The Brand Fixer™
Your business has changed. Your brand has changed. But perhaps your digital presence hasn't quite caught up.
That's when things start to feel a little... off.
Something isn't quite fitting anymore.
The website doesn't quite sound like you anymore. The message has become muddled. The visuals don't fit.
You know what you're trying to say — but somehow, it's not coming across.
That's what The Brand Fixer™ is for.
Something has stopped making sense.
The Brand Fixer™ is for businesses that have outgrown their old brand.
You're struggling to explain clearly what you do.
You're not sure whether your website still represents you.
Your digital presence sends mixed messages.
Your visuals no longer feel right.
You have years of ideas that have never quite come together.
You look more generic than you actually are.
Or perhaps you simply feel that something isn't quite you anymore.
You don't necessarily need a whole new brand. You need to work out what's no longer working — and what to do about it.
What I look at
I'll look at the pieces that make up your brand and how they work together.
Your message
What are you actually saying? Is it clear? Does it sound like you?
Your positioning
Is it obvious who you're for, what you do, and why someone should choose you?
Your visual identity
Does the way you look match who you've become?
Your website
Does it make sense? Does it guide people where they need to go? Does it do your business justice?
Your customer journey
What happens when someone discovers you, becomes interested, and tries to take the next step?
The bigger picture
Where do all these pieces fit — and where have they started pulling in different directions?
Keep what works. Fix what doesn't.
Not by throwing everything away.
Not by giving you another 80-page brand strategy document.
And not by making you look like everyone else.
I'll work out what's worth keeping, what's getting in the way, and what needs changing.
Then we'll make a clear plan to put things right.
The CherryOnTop Method™
A practical way of looking at the whole picture rather than treating your logo, website, marketing and messaging as separate problems.
The result: a brand that makes sense, a presence that feels like you, and a business you're happier to put your name behind.
Start with The Fix.
You don't have to commit to a complete brand restoration to find out what's wrong.
I'll look at what's there, work out what's actually going on, and show you where I'd start.
Start with The Fix
Ready to fix the bigger picture?
If your brand has genuinely outgrown itself, The Brand Fixer™ goes further.
We'll look at the whole thing — your story, message, positioning, visuals, website and customer experience — and work out how to bring it all back together.