LinkedIn: When Just Being There Isn’t Enough

Whether you have a job and like it; have a job and don't like it; don't have a job and want to have one; or don't have a job and don't want any… if you think of yourself as a professional, chances are you're on LinkedIn. LinkedIn is estimated to have over 1 billion registered users, so just being registered on the platform doesn't really make you special. Creating, on the other hand, does. Actively creating content puts you among the less than 5% of people who truly stand out.

The Internet Is Crowded—Is Your Website Alive?

As of mid-2025, the internet hosts approximately 1.2 billion websites. But here’s the surprising part: only 16–17% of these—roughly 194 million—are considered active. That means more than 1 billion websites are sitting idle, forgotten, or never fully launched.

They’re just... there. And in today’s digital economy, “just being there” isn’t enough.

What Makes a Website Active?

An active website is more than a URL. It’s a living, breathing digital presence. It’s accessible—the site loads properly and is reachable via its domain. It’s functional—pages, links, and features work as intended. It’s updated—content is refreshed, whether through blog posts, product updates, or news. It’s visited—it receives traffic from search engines, direct visits, or referrals. And it’s purposeful—it’s not parked, abandoned, or just a placeholder.

Inactive websites, on the other hand, are like empty storefronts. They might exist, but they don’t invite anyone in.

Does It Matter?

Frankly… yes, it does. Every day, around 177,000 new websites are created. That’s a flood of fresh competition. And with over 52% of all websites publishing content in English, the digital space is not just crowded—it’s noisy.

The United States alone has more than 144 million registered domains, making it the most saturated market on the web. If your site isn’t active, engaging, and optimized, it’s not just invisible—it’s irrelevant.

The Good News

You don’t need to be a tech giant to stand out. You just need a website that works, speaks to your audience, and evolves with your brand. Whether you’re a small business owner, a freelancer, or a content creator, your website can be your most powerful tool—if it’s active.